Giancarlo Vegni, Rose Swivel Chair for Ulivi Salotti


Born in 1949 , Giancarlo Vegni graduated from Art and Design school in the seventies. He started to design for a kitchen manufacturer ( Ferretti Cucine ) before getting his solo career in 1974.

From 1974 to 2008 he co-operated with several Italian and foreign companies like: Effeti Industrie, Mazzei, Casigliani, Edra, Nito, Seven, Annovati, Ciatti, Accademia Potocco, Gasfire, Star, Fasem International, Giovannetti, Dupi Italia, Belligotti, Zanussi, Albor, Novamobili, Cycsa, Caimi Due, Best, Piaggio, Karol, Bertocci, Intrapresa, Unitalia, Steel Time, Max Fire, Lema, Candy, Valli & Valli, Pro Furniture, Arte', Giottiline, Bongio, Effepi Marmi, Bianchi & Fontana, Vetreria Pietroni, Treemme Rubinetterie, Lemi, Ulivi Salotti, Pro-Furniture, Simply Sofas, Donjon, Lacquer Craft.

Giancarlo Vegni has been selected for the nomination for the “Compasso d’oro” design award in 1988 (Misura Kitchen) and 1994 (Duetto oven). He was awarded the Design Plus Award in 2007.

His Design Concept

“Industrial Design is about making mass production easier but it has to develop in order to respond to the demands of customization that makes the production process slower.

In a world of uniformity I try to give distinguishing features to the product to highlight its own identity.

I design because I like to present emotion and comfort to the people.

The idea should become a real object that can be used and must have longevity. I need to feel the soul of the manufactures, to breathe the athmosphere of the workshop, to understand its capability to work with the materials and to share the thought process about ideas and strategies.

Often, my job pushes me to approach several different different design realities like the automobile industry, marine industry, architecture, interior design for stands and stores.

Last but not the least there is communication. I try hard to find the right language to convey sensations and emotions through images and words.”