A Curated Journey...


Established in 2007, Pure Interior first started out its first showroom occupying 3200 sq ft of space in Shenton House, conveniently located along 3 Shenton Way, at the heart of Singapore's Central Business District. The CBD area is a bustling business and financial hub with a vibrant mix of retail and entertainment activities where Pure Interior hopes to reach out to both the local residents, clients as well as the overseas visitors. 


Pure Interior expanded and relocated to its new showroom of 4800 sq ft space at Delta House, 2 Alexandra Road. With its larger space- the ability to incorporate a wider range of curated furniture, lightings and home accessories choices, Pure Interior endeavours to cater to more home owners and clients. 



Pure Interior unveils its’ very own registered trademark in its newly designed Company Logo- The Hummingbird



Pure Interior celebrated the revamp of its showroom in March 2015, throwing a party for business partners and clients to express gratitude for being part of the success of its business over the years.

Pure Interior was also proud to receive the SME Prestige Award 2015- a distinguish award for SME businesses in Singapore.



The launch of Pure Interior’s new website as well as the introduction to Pure Ecommerce Store- a brand new online platform, the concept of fuss free online shopping for our clients. 

The new Pure E-Store also features its very own ‘Pure Signature Collection’- a thoughtfully curated range of accessories handpicked for its attention to details, design and finesses. 

Moving forward, Pure Interior has plans to widen its horizons overseas. Like its trademark logo, The Hummingbird- the ability to accomplish feats that are said to be impossible, Pure Interior’s vision to create an inimitable style of her own never stops. With each step, it seeks depth, appreciation and refinement in its progress. No one know what changes lie ahead, one thing is certain- Pure Interior’s curated journey is not over…